3 ideas to promote your employee benefits and attract new talent in Luxembourg

Your employee benefits as a strategic and human lever.

Attracting, retaining, and engaging talent are three of the priorities that currently drive the work of HR departments.

And, in a highly competitive job market, employee benefits (meal vouchers, gift cards, flexibility, green transportation, teleworking, and wellness programs) have become real recruitment arguments for employers.

When communicated strategically, employee benefits are no longer just a supplement to compensation: they reflect your corporate culture, your focus on well-being, and your desire to recognize the human value of work. They are intended to embody a more modern vision of management, where performance benefits from quality of life, recognition, and a sense of belonging.

But for these benefits to be fully effective, comprehensive communication is essential. In reality, they are still too often invisible, misunderstood, or perceived as mere “bonuses.” Yet it has now been proven that clear, regular, and embodied communication transforms your benefits into powerful levers for attractiveness, motivation, and internal cohesion.

To inspire you, we offer three concrete ideas for turning your employee benefits into a driver of collective performance and lasting commitment, inspired by best practices observed in Luxembourg and backed by the expertise of Pluxee, the market leader in employee benefits solutions.

1. Put benefits at the heart of your recruitment strategy

Why it matters

Today's candidates aren't just looking for a job: they're choosing an environment that suits them, an employer who shares their values and offers them a good work-life balance. Your employee benefits are often the first reflection of your corporate culture. They demonstrate the company's sincere commitment to quality of life, recognition, and social responsibility.

This is especially true in Luxembourg, where salaries are already competitive and where the difference now lies in human added value and the overall consistency of the employee experience. According to the EBRI study, 78% of employees believe that employee benefits are very or extremely important in their decision to accept or reject a job. (Source)

However, many Luxembourg companies do not yet value them as a strategic HR lever.

Some examples of actions to be taken

• Highlight your benefits right from the recruitment stage: mention them in your job descriptions, on your career website, and on your LinkedIn or Moovijob pages.
• Be specific and transparent: specify amounts, uses, tax benefits, and partners (restaurants, shops, etc.).
• Make your messages human: illustrate them with testimonials or real stories showing the positive impact on employees' daily lives.

💬 Example : “With my digital meal card, I can fully enjoy my lunch break while supporting local restaurants. This simple gesture is greatly appreciated and improves my quality of life at work.”

How Pluxee can support you

Pluxee Luxembourg solutions, such as the Pluxee Lunch card and the Pluxee Gift card, fit naturally into your employer communications.

They project a modern, responsible, and human image, perfectly aligned with the expectations of today's talent.

👉 Discover Pluxee solutions for businesses in Luxembourg

Some figures that support this approach

• “65% of candidates consider employee benefits to be a crucial factor when evaluating a job offer.” (Source)
• This report explains that companies with a strong employer brand “receive up to 50% more applications.” (Source)

2. Strengthen cohesion and motivation around well-being at work

Why it is essential

As mentioned above, employee benefits are not just indirect compensation tools.

They are a language of recognition, a simple way for the company to say “thank you” and show that it cares about the daily lives of its teams.

“When employees are committed but do not feel fulfilled, they are 61% more likely to experience burnout, 48% more likely to experience daily stress, and 66% more likely to experience daily anxiety.” (Source)

“By promoting your employee benefits as drivers of well-being, you help to rebalance the relationship between performance and quality of life.”

Some examples of actions to be taken

• Combine your benefits with group activities: seminars, internal challenges, wellness days, or team lunches.
• Explain the meaning of each benefit: why it was chosen, how it contributes to user-friendliness, balance, or recognition.
• Turn them into positive rituals: a wellness week, a monthly “Lunch Day,” or a day dedicated to gratitude.

💬 Example : “We have launched a ‘Lunch Day’ on the first Thursday of every month: a social gathering around a meal where colleagues can build relationships and everyone can rediscover the value of the Pluxee Lunch card in terms of well-being.”

How Pluxee can support you

Pluxee solutions naturally help to create connections and strengthen community spirit:

• Pluxee Lunch encourages moments of sharing around meals, supports local businesses, and promotes relaxation.
• Pluxee Gift rewards individual and collective achievements with flexibility and simplicity.

With their 100% digital and flexible formats, Pluxee tools enable HR departments to maintain a vibrant link between well-being, recognition, and engagement.

In times of remote or hybrid working, they also become essential relational bridges, capable of connecting dispersed teams around shared values.

👉 Discover Pluxee solutions for businesses in Luxembourg

3. Unite your teams around a culture of recognition

Pourquoi c’est le bon moment

Today's employees are looking for meaning, recognition, and transparency.

Companies that establish a culture of sustainable recognition not only see their attractiveness increase, but also their internal loyalty strengthen.

According to a study conducted by Aon Hewitt, companies that cultivate a genuine culture of recognition have a 31% lower turnover rate than those where recognition is not highly valued. (Source)

Recognition is not an expense, it is an emotional investment that fosters loyalty and performance.

Employee benefits are an excellent starting point: when properly understood and experienced, they become a symbol of a company that values the people behind its performance.

How to do it

• Create recognition rituals: publicly acknowledge successes, celebrate work anniversaries, and praise initiatives.
• Simplify gestures: a word, a personalized message, a gift card: these are all simple gestures that keep motivation high.
• Measure the impact and highlight testimonials: positive feedback encourages a virtuous circle of satisfaction and engagement.

💬 Example: “Every quarter, we celebrate our teams' outstanding projects with a Pluxee Gift card. A simple, digital, and personalized gesture that gives meaning to performance.”

How Pluxee can support you

Thanks to its digital recognition solutions, Pluxee helps companies to:

• manage their corporate gifts, whether internal or external;
• tailor attention to each team;
• measure the impact on motivation and retention.

Pluxee thus becomes a trusted partner in building a more humane, equitable, and inspiring corporate culture.

With Pluxee announcing the end of paper gift vouchers in 2026, the transition to digital led by Pluxee is part of an eco-responsible approach: less paper, more flexibility, and an optimized user experience.

👉 Discover Pluxee solutions for businesses in Luxembourg

Some figures that support this approach

• Extra-legal benefits, such as the Pluxee Lunch lunch voucher card, allow for tax exemptions of up to €12.20 per voucher. (Source)
• “...organizations that offer solid benefits reduce the likelihood of turnover by 26%.”  (Source)

Key points to remember

Clear and positive communication about your employee benefits is not just an HR gesture: it is a strategic investment that enhances your attractiveness, internal cohesion, and overall performance.

Conclusion: your employee benefits speak for themselves

Your employee benefits are much more than an HR tool: they are tangible signs of trust and consideration.

Communicated clearly, regularly, and humanely, they become a shared language between the company and its talent.

In Luxembourg, where expectations regarding recognition and work-life balance are particularly high, these benefits are a decisive competitive advantage.

They are testament to a company capable of combining high standards with kindness, performance with meaning.

At Pluxee Luxembourg, we believe that a well-understood benefit is a fully enjoyed benefit.

Our simple, flexible, and people-focused digital solutions help companies give meaning to their initiatives and turn them into real drivers of well-being, loyalty, and collective performance.

💬 Together, let's turn your employee benefits into an asset that speaks to everyone

👉 Discover Pluxee meal voucher solutions for companies in Luxembourg