
A CSR strategy? Why and for whom?
May 19, 2025
These days, talented people looking for a new challenge are not satisfied with a good salary and a few benefits. They want to share a common vision and values. CSR strategy has become much more than an HR asset, it's now a key factor in attracting and retaining staff.
HR: a key transformation player
At Pluxee, we are convinced that human resources play a central role in the CSR transformation of companies. Because it occupies a strategic and cross-functional position, HR is at the forefront of driving forward a more responsible corporate culture, supporting employees towards greater meaning, and making the company a place of commitment.
But for this approach to be genuine, it must be more than just an argument for attractiveness. CSR must be more than just a showcase, it must be a sincere commitment that is lived from within. Small actions have their place, of course, but it is by integrating CSR into the heart of the strategy that the impact becomes real. The whole company needs to move towards a more sustainable model, and HR is one of the main catalysts for these changes.
This includes promoting diversity in the workplace, combating discrimination and improving the quality of working life.
There are a number of concrete elements that can constitute CSR within the HR department, such as internal regulations, recruitment policy, training policy, measures to promote work-life balance or even safety at work, for example by joining Vision Zero, as Pluxee did very recently.
To promote collective awareness, improve employee motivation and well-being and have a positive impact on the environment, HR can count on the solutions offered by Pluxee Luxembourg to help them.
Our digital and environmentally-friendly solutions
Recently, the world of meal vouchers took a leap forward in favour of the environment with the abolition of the paper voucher format in Luxembourg. Pluxee is delighted with this step towards preserving resources, and has decided to go even further. After introducing a physical card coupled with a mobile application in 2021, we are now offering a virtual card.
This 100% virtual solution, managed from users' smartphones, fits in perfectly with our CSR objectives, without excluding those who wish to continue using the classic Pluxee card, as this choice remains voluntary.
Pluxee, a committed and responsible company
At Pluxee, we have a long-standing commitment to society and the environment.
Our CSR strategy is part of our DNA. Our corporate culture truly guides our day-to-day choices, both internally and with regard to our partners and customers.
Promoting sustainable development, social inclusion and ethical governance is an integral part of Pluxee's global mission. Our CSR strategy is based on :
- choosing partners who share our values;
- concrete actions taken to promote equality within the company ;
- support for local retailers and SMEs;
- reducing our carbon footprint by 2035.
Our responsible approach is reflected in the projects we implement with all our stakeholders. For example, we try to inspire our employees to take a positive approach to meaningful issues, so that their behaviour changes not only in the workplace, but also in society as a whole.
We also advise our customers and retailers on ways to reduce their impact on the environment, and our choice of suppliers incorporates ethical selection criteria.
Each decision contributes to the creation of a virtuous circle, beneficial to all the players with whom we interact.
Recognised and certified commitments
Our commitments are more than just words and promises, they are recognised by demanding labels.
We recently joined the IMS network, which brings together responsible companies in Luxembourg. We have also obtained the ESR (Socially Responsible Enterprise) label, awarded following a rigorous diagnostic process. This assesses our social, environmental and good governance impact, as well as our long-term strategy.
These labels are a guarantee of credibility, but they are also levers for continuous improvement for our teams. So if your company is looking for a partner to improve its CSR commitments, Pluxee is the ideal choice!